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That Look Kids is a multi-service Creative Artist Management / Mother Agency that provides
children to modeling agencies, designers, advertising, catalog, magazine and casting directors for television (commercials, infomercials, soaps, sitcoms, voice-overs and movies), print advertising (newspapers, magazines and billboards) and Child Talent for fashion shows, as well as theater and the Performing Arts..

That Look Kids intends to provide the industry with children meeting the exact requirements of directors for print ads, TV commercials, "Soaps", Motion Pictures, Voice-Overs, Theatrical Productions, Industrial Films, etc. Our growing group of seasoned professionals are dedicated to service. It is our single purpose to do everything we can to see that our kids have every opportunity to succeed and that the best companies in the world have the finest children to represent them.

Our sole dedication to the entertainment industry allows us to focus on providing the best services to you. That Look Kids builds lasting, creative customer partnerships.

Many parents would like to investigate child modeling opportunities for their children, but do not have the time or knowledge of the industry to proceed on their own. The beginning for most of our children is a phone call from a parent to our office.

Because children grow and change rapidly, That Look Kids is in continual search to identify and qualify children as candidates to be used as models in print, television advertising, audio productions as well as other visual media. That Look Kids maintains a specialized database which allows us to select the most suitable youngsters to fill all of the specific needs of casting directors and modeling agencies. This attention to detail guarantees that our children are available to the industry every working day of the year, and above all, instantly.





		That Look Kids is a multi-service Creative Artist Management / Mother Agency that provides children to modeling agencies, designers, advertising, catalog, magazine and casting directors for television (commercials, infomercials, soaps, sitcoms, voice-overs and movies), print advertising (newspapers, magazines and billboards) and Child Talent for fashion shows, as well as theater and the Performing Arts.. That Look Kids intends to provide the industry with children meeting the exact requirements of directors for print ads, TV commercials, "Soaps", Motion Pictures, Voice-Overs, Theatrical Productions, Industrial Films, etc. Our growing group of seasoned professionals are dedicated to service. It is our single purpose to do everything we can to see that our kids have every opportunity to succeed and that the best companies in the world have the finest children to represent them. Our sole dedication to the entertainment industry allows us to focus on providing the best services to you. That Look Kids builds lasting, creative customer partnerships. Many parents would like to investigate child modeling opportunities for their children, but do not have the time or knowledge of the industry to proceed on their own. The beginning for most of our children is a phone call from a parent to our office. Because children grow and change rapidly, That Look Kids is in continual search to identify and qualify children as candidates to be used as models in print, television advertising, audio productions as well as other visual media. That Look Kids maintains a specialized database which allows us to select the most suitable youngsters to fill all of the specific needs of casting directors and modeling agencies. This attention to detail guarantees that our children are available to the industry every working day of the year, and above all, instantly. Yours Truly, Natalia Bondareva Executive VP / Program Director / That Look Kids Natalia Mishina VP / Business Development Director / That Look Kids



	December 28, 2006 FCC UPDATE Revised Children’s Television Rules Become Effective January 2, 2007 Revised Rules (1) Clarify Core Programming Obligations of Digital Broadcasters and (2) Impose Restrictions on the Display of Website Addresses During Children’s Programming As a reminder, the revised children’s television rules adopted in the Federal Communications Commission’s Second Order on Reconsideration and Second Report and Order will become effective on January 2, 2007. The rules were revised initially in September 2004, but the implementation of certain modified provisions was deferred pending the resolution of reconsideration petitions and judicial appeals. Earlier this year, a group of child advocacy organizations, broadcast networks, and cable operators met in an attempt to resolve their differences regarding the new rules. A joint proposal negotiated by that group formed the basis for the revised rules ultimately adopted by the Commission and scheduled to take effect next week. The key provisions of the revised rules are summarized below: Digital Core Programming Processing Guideline The Second Order clarifies the obligations of digital broadcasters to provide programming specifically designed to serve the educational and informational needs of children ages 16 and under (known as “core programming”). Like analog broadcasters, digital broadcasters must provide 3 hours of core programming on their main program stream (i.e., the digital channel that replicates the programming on the station’s analog channel). Digital broadcasters who choose to “multicast” (i.e., offer additional channels of programming on excess digital spectrum) must provide additional core programming. The amount of additional core programming that is required under the rules is proportional to the amount of multicast programming that the digital broadcaster offers. Digital broadcasters incur an additional ½ hour per week core programming obligation for every increment of 1-28 hours of free multicast programming aired (e.g., 29-56 hours triggers 1 hour per week; 57-84 hours triggers 1 ½ hours per week and so on); thus, a full-time multicast program stream (broadcasting 168 hours per week) triggers an additional 3 hour per week core programming obligation. This additional digital core programming may be aired either on one free digital stream or multiple free digital streams so long as the stream(s) on which the core programming is aired have comparable cable/satellite carriage as the stream whose programming generates the obligation. December 28, 2006 \| 2 • At least 50 percent of core programming counted toward meeting the additional programming guideline cannot consist of program episodes that have aired within the previous seven days on either the station’s main program stream or on another of the station’s free digital streams. Exempted from this requirement are (i) any program stream that merely time shifts the entire programming line-up of another program stream; and (ii) during the digital transition, programming aired on both the analog station and a digital program stream. Preemptions of Core Programming The Commission repealed the preemption cap adopted in the 2004 Order, which would have established a 10 percent preemption limitation. Instead, the Commission will maintain its current practice of evaluating, on a case-by-case basis, whether a broadcaster has engaged in excessive preemptions. The Commission also will formalize a procedure whereby networks can seek approval of their preemption plans each year to ensure that core programs that must be preempted are consistently rescheduled and promoted. All networks requesting preemption flexibility must file a request with the Media Bureau by August 1 of each year stating the number of preemptions the network expects to occur, when each pre-empted program will be rescheduled, whether the rescheduled time is the program’s substitute time slot (otherwise known as a “second home”), and the network’s plan to notify viewers of the schedule change. A program will not count as preempted if it is aired in its second home and if an on-air notification of the schedule change is made at the time of preemption of the previously scheduled episode. Limitation on Display of Website Addresses During Children’s Programming Broadcasters and cable operators may not display a website address during programming directed to children ages 12 and under unless the website satisfies the following four-part test: (1) the website offers a substantial amount of bona fide program-related or other noncommercial content; (2) the website is not primarily intended for commercial purposes, including either e-commerce or advertising; (3) the website’s home page and other menu pages are clearly labeled to distinguish the noncommercial from the commercial sections; and (4) the page of the website to which viewers are directed is not used for e-commerce, advertising, or other commercial purposes (e.g., contains no links labeled “store” and no links to another page with commercial material). • The rule only applies to website addresses displayed during non-commercial portions of children’s programming (i.e., during (i) program material and (ii) promotional material not counted as commercial time). Broadcasters/cable operators may display the addresses of websites that do not comply with the four-prong test during allowable commercial time. • If an address for a website that does not meet this four-prong test is displayed in a promotion during children’s programming, the promotion must be (i) counted against the commercial time limits and (ii) clearly separated from program material. December 28, 2006 \| 3 • PSAs aired on behalf of independent non-profit or government organizations (or media companies in partnership with non-profits or government entities) that are not under the control of the broadcaster or the cable company airing the PSA are exempt from the website display rules. Station identifications and emergency announcements also are not subject to the website display rules so long as the display is consistent with the purpose of the announcement. • Closing credits are subject to the website display rules. • Broadcasters and cable operators cannot rely on contractual representations from program providers that website addresses displayed in the programming meet the four- prong test. The Commission will hold broadcasters and cable operators solely responsible for compliance with the website display rules. Prohibition on Display of Addresses for Web Pages with Host Selling The Commission extended its long standing host selling policy, which prohibits the use of program characters or hosts to sell products in commercials during or adjacent to programs in which the character or host appears, to prohibit the display of addresses for websites that include online host selling. Broadcasters and cable operators may not display a website address during or adjacent to programming that is directed to children ages 12 and under if, at that time, on web pages that are primarily devoted to free noncommercial content regarding that specific program or a character appearing in that program, either (1) products are sold that feature a character appearing in that program or (2) a character appearing in that program is used to actively sell products. • The Commission clarified that the rule does not prohibit the sale of any merchandise incorporating a program-related character anywhere on the website but the e-commerce area of the website must be sufficiently separated from the program itself to mitigate the impact of host selling. Commercial Matter in Children’s Programming The Commission broadened the definition of “commercial matter” that falls under the Commission’s limitation on the duration of advertising in children’s programming (10 ½ minutes per hour on weekends and 12 minutes per hour on weekdays). The limitation applies to both broadcasters and cable operators. The revised definition of “commercial matter” includes promotional announcements for television programs or video programming other than (i) promotions for children’s or other age-appropriate programming appearing on the same channel or (ii) promotions for children’s educational and informational programming appearing on any channel. Additional Procedural Requirements • Multicasting. Broadcasters must certify on their quarterly Form 398 children’s report that they have complied with the additional digital core programming obligations and retain records sufficient to document the accuracy of their certification, including records of December 28, 2006 \| 4 actual program episodes aired, and make such documentation available to the public upon request. • Compliance with Website Address Display Rules. Broadcasters will be required to maintain in their public inspection file, until final action has been taken on the station’s next license renewal application, “records sufficient to substantiate the station’s certification of compliance with the restrictions on website address displays in programs directed to children ages 12 and under.” The Commission has not provided additional guidance on what records would be sufficient to demonstrate compliance, but, at a minimum, the station should, with respect to any website address that is displayed during programming directed to children ages 12 and under, capture and print out (i) a dated copy of a screenshot of the webpage to which viewers are directed and (ii) a screenshot of the homepage of the website. These materials should be placed in the station’s public inspection file. • Revised Form 398. A revised version of Form 398 already has been approved by the Office of Management and Budget. Broadcasters will be required to use the revised electronic version of Form 398 to report their children’s core programming (including their digital core programming) for the first quarter of 2007, which is due no later than April 10, 2007. • Children’s Programming Bug. The Second Order reminds broadcasters that in order for a program to count towards a station’s core programming obligations, an “E/I” icon must be displayed on-screen throughout the entire program. This requirement, adopted in the 2004 Order, has been in effect since last year.




© 2007 Stevn De Lozada